By providing an ultra-cheap computer to educational institutions, and all others interested, the idea is to have kids get started using computers early.
The idea is to provide the computer cheaply enough (around 25 USD). This would allow kids to get full access to a computer and play with it – learning how it works and how to develop programs for it. Much like the classic BBC Micros and Commodore C64s of the ’80s, where development tools (for BASIC) was included and the computers did not have to be used for mom and dad to be able work and interact.
There is a clip on the device on BBC.